NY Times: ‘Mr. Sofaer says that centralized networks like Facebook are not necessary. â€œIn our real lives, we talk to each other,â€ he said. â€œWe donâ€™t need to hand our messages to a hub. What Facebook gives you as a user isnâ€™t all that hard to do. All the little games, the little walls, the little chat, arenâ€™t really rare things. The technology already exists.â€’
Sounds like they’re talking about creating a weblog.