Eat your own dog food.James Robertson: “One of the things I got asked about was my technical chops – since I’d been working in software promotion, did I still have any useful skills from a development perspective? Well, the blog is a living, breathing example of the fact that I know at least a few things. The code is in the public repository, so it’s easily accessible as well.”

James is a Smalltalker, and a darned good one. He not only promotes Smalltalk but eats his own dog food. His weblog is a living testament to that.

Not such a bad way to sell yourself.