Apple BasketM.G. Siegler: “As a standalone business, just based on the last 12 months of revenue, the iPad would be in the top 100 companies in the Fortune 500. Think about that for a second. The iPad alone is bigger than almost all Fortune 500 companies.

Boy, I wish I could have a disappointing product like that.

Heck, I’d love to have a disappointment that made enough to support a “Lifestyle Business.”

It’s interesting that Wall Street absolutely hates how Apple operates, yet Apple continues to give investors plenty of return on their investment, and they continue to do things The Apple Way.

No, Apple does not need to do what everyone else is doing. No, they shouldn’t listen to the industry “experts.” They should continue to do what they do. Apple doesn’t make revolutionary things, like people believe. The work they do is evolutionary. They go the extra distance. They polish the rough edges.

Think of it this way. Apple didn’t make the first portable music player or smart phone or tablet. They made them better. You don’t have to be first, you just have to make something magical. That’s the key, but it’s not easy to do.