Crossy Road

Polygon: “Once you realize you don’t have to hunt whales, and you can make money in this way, then hopefully people will give it a shot, and we’ll get lots of cool stuff on the app store,” he says.”

These guys made $10 million in 90 days, and they did it without using the scummy formula used by a lot of popular games today. They made a fun to play game that included In-App Purchase, but you didn’t have to buy stuff to get ahead, you could buy characters because you wanted them. That’s it.

I hope we see more and more apps move toward this model.