The Omni Group and The App Store

The Omni Group: “The app is now a free download. When you first run the app, you’re asked whether you’d like to start a trial or purchase a license. But before you purchase anything, we also explain that discounted pricing is available to existing Mac App Store customers. If you check for discounts, validating your previous install, we either offer you discounted upgrade pricing (50% off) or—for recent purchasers—a completely free upgrade to the new version.”

This is a significant breakthrough. The App Business is a tough nut to crack, especially with millions of competitors in the store. Couple that with the lack of trials and it’s very difficult to keep a business afloat. The Omni Group happens to be a longtime developer of Mac Apps so they know what’s at stake. They create beautifully designed and engineered software at a fair price for Mac and iOS. They’re one of the best in the business.

Until now only really big companies have been able to provide what could be seen as a trial. Microsoft and Adobe are so large they setup subscriptions for their software, think Microsoft Office 365 and Adobe Creative Cloud. While Omni is definitely one of the big players in the Mac and iOS market they’re still a very small company. With this move it finally appears that Apple is relaxing their stance on trials a bit. For productivity software having the ability to use a trial that creates meaningful output and becomes a read-only viewer after a period of time is huge. This will give folks the time to create some drawings, kick the tires, and decide if they really want to purchase OmniGraffle. Brilliant!