Indeed, he did.

There are some that really appreciate the entire Mac experience, and a lot that don't.

I'm not sure if you could pick out a VB app on Windows? I always could, it just didn't paint right. After a few minutes looking at a Qt app you can tell it doesn't "belong" on the platform.

There will be a large group of folks that don't see the Mac Kindle app as a turd, they're ok with settling for less than the full experience. That's ok.

I prefer apps that embrace the platform myself, and I think that's what Jobs is after. Well behaved, nice looking, consistent... The list goes on.