Facebook, It’s not about the money

Fast Company: “Creating a social network is so last week. Today, American Express is unveiling a social media platform called “Link, Like, Love” that gives card members personalized deals on Facebook based on their social graph, while also giving businesses an easy way to set up shop on different social networks. Local and national merchants are already signed on to the program, which dynamically updates new deals in a dashboard tailored to a cardholder’s likes, interests, and friends.”

You can’t call Facebook dumb, that’s for sure. This appears to be at least part, if not all, of their answer to Groupon.