Ryan Carson on App Store Subscriptions

Think Vitamin: “This is nothing more than extortion by the second most valuable company in the world (only Exxon Mobil is worth more). Theyâ€ re leveraging their power to dramatically increase their own profit.”

Folks are up in arms, once again, over Apple’s choice to take 30% off the top for in app subscriptions. I don’t know how to feel about this one. If this means Amazon’s Kindle software and Pandora are killed off that would be darned sad. If it’s about new subscription based services, like magazines, I don’t know what it means, that’s up to the publishers to and Apple to bang out.

Something Carson goes on to say is “Forget iOS and bring on the HTML5 mobile apps.” That’s one way to go, but Carson is a web guy, they do HTML and CSS for a living. I love the web, I really do, but HTML and CSS are lowest common denominator development. It’s like writing a cross platform application in C/C++. You get a similar experience on each platform but the apps tend to feel like there’s something missing, they feel off. The web browser is great for some things, but everything? I don’t think so. Web apps aren’t the answer for every app.

The only way this will change is to hit Apple in the pocket book. If users abandoned the platform, or publishers banded together and agreed to not create apps for iOS, and stuck to it, that could force Apple to change their stance. I think users will continue to purchase iOS devices because they’re built for everyday people and the user experience is just too good. The publishers need to come together, but they won’t, they have dollar signs in their eyes and will embrace the platform for fear of being left behind.

In the end they, the publishers, can’t complain too much if they ship a product on the platform.