Competition In The Loyalty Space

Forbes: On the loyalty front, Walker wants Foursquare to be about much more than just a punchcard that gives an extra sandwich for buying 10 sandwiches. Walker wants Foursquare–and its merchants–to be able to know much more about users and what they like most at a business. “Facebook is the center of your online universe,â€ Walker says. “Iâ€ d love Foursquare to be the center of your offline loyalty universe.â€

It looks like the kids at Punchd were on to something. Google vs. Foursquare vs. Groupon vs. [Who?].

The loyalty wars are on!