Facebook Apparate

Wired: “Facebook Home doesnâ€ t even have to be a hit. At least not right away. The important thing is that itâ€ s out there, and it didnâ€ t require a lot of up-front capital or R&D investment in hardware. Itâ€ s a better strategy than anything else the company has done in mobile. People who already really like Facebook will also like this. For people who live in Facebook, it may even drive them to buy one handset over another. Sometimes mediocre is all it takes.”

Whether or not you find Facebook Home mediocre doesn’t really matter. They’re going to sell a metric crap ton of these things. It’s beautifully designed and will give most people what they want; instant, always on, access to Facebook. Brilliant.