Apple Professionals Group

I wrote down some thoughts a couple weeks back and thought I’d throw them up here. It’s mainly a bunch of questions with some ideas. Unlike a small group of Professionals I don’t need the stuff I talk about here. I’m perfectly happy with my work 2014 MacBook Pro and my 2011 MacBook Pro. Both computers are plenty powerful enough for iOS Development. Here are the thoughts.

Why doesnâ€ t Apple create a Professionals Group dedicated to developing a lineup of serious Pro computers and software? Maybe it moves a bit more slowly than the rest of the company? Maybe you get a computer every two to three years, but itâ€ s at the top of the range, always. Maybe the computers are completely upgradable and modular. Something like weâ€ ve never seen Apple create.

Laptops with “biggerâ€ bodies (think late 2014 15in MacBook Pro), with faster processors and lots of RAM. Maybe you can only get one type of laptop? E.G. 15in MacBook Awesome with the newest Core i7, 32GB RAM, and a 1TB drive, plus a discrete graphics card of some kind driving their already awesome Retina Display.

Think of a more rectangular Mac Pro. One you could open and add RAM, processors, and drives to, easily. Maybe there is a way to plug “modulesâ€ into the front and back to the device without cracking the case? Maybe the case is the size of a Mac Mini, but is stackable so you can add additional units that extend processing power. E.G. pop off a small cover on the top that exposes a slot that the next “Miniâ€ looking device sits right on top of. Oh, how about extending the iMac using these “modulesâ€? That would give us a 5k display and give Pros the ability to scale it up from the base model. Maybe the primary “motherboard” is just a beautifully designed Apple Bus that allows that. Would it be difficult? Iâ€ d image it would, but isnâ€ t that what Apple does? They find unique solutions to difficult problems.

Oh, how about creating a professional level display that is also a touchscreen and is on a swivel like the new Microsoft Surface Studio? Why not make it a standalone display that connects to one of these new Mac Pro bases and could also be used with a MacBook Awesome? Super high end stuff.

Apple has billions in the bank. Why not go out on a limb to advance computing down some crazy road with a small group of dedicated hardware, software, and design professionals targeting professionals?

Look. Iâ€ m not the ultimate target of such specialized hardware. It would be professionals making movies and dealing with big honking problems. As an iOS Developer Iâ€ m fine with a laptop, but Iâ€ d sure like to see Apple strike out to create something truly wonderful. Something that changes the computing game, again. This time in the favor of professionals.

Wouldnâ€ t it be cool if theyâ€ ve been doing this all along and they just havenâ€ t finished? That would be awesome.

I know this isn’t the type of thing Apple does, but look at what’s possible.

Hereâ€ s the Acer Predator line of gaming laptops. Extreme? You bet. But all the same, super powerful portable computers.

How about Project Valerie?

I’m sure a lot of the loudest of critics would pick these apart: “Oh, they’re too heavy”, “They’re ugly”, blah, blah, blah. Sure on all points. But they’re high performance devices from people thinking outside of the box. They’re not constrained by “Lighter and thinner” at all costs. Imagine what Apple might be able to do if they were willing to make something a bit heavier. Maybe they could so something really special. I don’t think we’ll ever find out. I have a feeling Apple is going to keep making the Mac thinner and lighter until they are so close to the iPad the Mac no longer matters.

Then Apple will stop selling the Mac.