Yahoo! Sports: “The Championship of Me comes crashing into a primetime cable infomercial that LeBron James(notes) and his cronies have been working to make happen for months, a slow, cynical churning of manufactured drama that sports has never witnessed. As historic monuments go, this is the Rushmore of basketball hubris and narcissism. The vacuous star for our vacuous times. All about ‘Bron and all about nothing.”

I used to think this guy was all right. Now, now I think he’s pathetic.