Diving into the deep end

Anyone that knows me, knows I love movies. I love to watch them, talk about them, I even quote movies. What in the world do the movies have to do with this post? I’m glad you asked.

In the movie The Sandlot there’s a young man in love with the beautiful older woman. His name is Michael “Squints” Palledorous, her name is Wendy Peppercorn. To make a long story short, one day while swimming with his buddies at the local public pool, Squints, reaches the point where he can no longer stand watching Wendy, a lifeguard, from afar. He decides to take a drastic approach to get Wendy to notice her. He jumps in the deep end of the pool, sinks to the bottom, and waits for Wendy to rescue him. She does.

“Michael Squints Palledorous walked a little taller that day. And we had to tip our hats to him. He was lucky she hadn’t beat the *crap* out of him. We wouldn’t have blamed her. What he’d done was sneaky, rotten, and low… and cool. Not another one among us would have ever in a million years even for a million dollars have the guts to put the move on the lifeguard. He did. He had kissed a woman. And he had kissed her long and good. We got banned from the pool forever that day. But every time we walked by after that, the lifeguard looked down from her tower, right over at Squints, and smiled.”

Squints and Wendy go on to marry and live happily ever after.

Get on with it man!

All that backstory, for what? Three years ago I formed Apple Core Labs to go indie. At the last minute I got cold feet and decided I’d do it on the side. In July of that year my brother, Jay, and I released RxCalc. Later I worked with my friends at Hundred10 to deliver the Fresno Grizzlies app and more recently I’ve done some work for a company in Washington state to help them create their first iOS application.

What I’m trying to say is, I’ve loved every minute of it. The thought of going indie has been my Wendy Peppercorn. After three years, I’ve finally decided it’s time to leap into the deep end of the pool.

Beginning May 1, Apple Core Labs will be my full time job.

If you need an iOS developer, get in touch, we’re open for business.

8 Comments

  1. Awesome news Rob! The best of luck to you.

  2. Congratulations Rob! Props to you making the leap.

  3. Woo-hoo!! Go, Rob!

  4. Congratulations Rob!

  5. Woohoo! Way to go. Make it happen 🙂

  6. Thanks all! It’s been a fun week. I really appreciate all the support.

  7. Congrats Rob! I know you’ll do great.

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