Apple should release a version of iOS for non-Apple devices. This suggestion will seem like heresy to the brand’s loyalists, but it may be necessary for the success of the company.
Imagine those Samsung, LG, and Xiaomi smartphones having an original Apple operating system on them rather than the imitations they are presently running. Offered the choice, users would upgrade in droves. And those users would download new applications and sign up for Apple’s subscription services, giving the company a cut of everything they purchased, as well as valuable data and marketing opportunities. Google’s Android business would finally have a formidable rival.
First off, I don’t think Apple is in bad shape because they own less of the mobile market than Android. In fact, they make more money than all Android devices combined. So the thought of being a formidable rival is kind of moot, but that’s not what I wanted to write about, just an observation.
I think macOS would be a much better OS to OEM. Why? Well, Apple is paying so much attention to iOS based devices, the iPhone in particular, they’ve ignored their laptop and desktop computers for a very long time. In fact most of their computers are rated Don’t Buy by Mac Rumors.
Of course they’ve tried this before. Before Steve Jobs returned in 1997 Apple had OEM’d Mac OS to a few partners. Those partners were doing fine at the expense of Apple. When Jobs returned it was one of the first things he killed so Apple could focus on their core business, the Mac. Fast forward 20 years and Apple is as unfocused as ever. They’re building all kinds of stuff looking for the next iPhone. Here’s a hint Wall Street, I don’t think you’ll get another iPhone-like success for many, many, years.
Anywho, back to macOS on other hardware. Since Apple hasn’t shipped new Mac hardware for professionals in a long time professionals have either created their own solutions or switched to Windows or Linux. Yes, people are switching to Windows because their Macs are not up to the task. Those of us that live on the platform feel strongly about it. I love using the Mac and macOS to do my work but most people just see it as a hammer. They don’t have an attachment to the OS or the hardware. If you can get a PC with Windows that blows the doors off a Mac Pro and your production software runs fine on Windows, why not switch?
What if there were another solution to the problem? What if Apple selected a single OEM and allowed them to create high end hardware that runs macOS? That’s what I’d prefer to OEM’ing iOS to other mobile phone makers. The professional market may appreciate it too.
I know the iPhone and iOS are killing it revenue wise. That idea seems to be the driving force behind Mr. Wadhwa’s piece, but it would be really nice to have alternative hardware designs that don’t focus purely on thinness and lightness. I still love my SUPER FAT 15in 2011 MacBook Pro. It’s perfectly suitable for people creating iOS Apps or small Mac Apps. Folks editing Audio and Video or making movie magic the likes of Pixar and ILM need powerful computers. I’m sure they’d appreciate faster Macs every year or an OEM that could deliver faster, specialized, expandable, repairable, Mac alternatives running macOS.