ReadWriteWeb: “Not only is Facebook becoming too central to our online discourse â€“ it’s becoming too crapified to even be useful. We have a social media problem, and the time to turn back is now. And the answer isn’t regulating Facebook.”
Some folks will never understand the importance of their brand. Using Facebook as your primary platform is a huge mistake. You need to drive people to your website, and your branding, not to Facebook’s pre-selected blue and their crowded layout and takes the attention.
If your brand is important to you invest the time and money to create your own presence on the web. It’s every bit as important as any activity you’ll do to build a successful business.
Use Facebook and Twitter as connectors, nothing more.