Social Fixer: “Iâ€™ve spent 4 years and countless hours building up a community around my software: my Page had 338,050 Likes, my Support Group had 13,360 members, and my Interest List had 1.47 Million followers. But all of that work was wiped out in an instant when Facebook decided to shut it down without notice.”
I have a hard time feeling sorry for this company. Why? You shouldn’t rely on Facebook for your business presence, that’s why. It’s pretty simple math. You’re not in control of the content; 1+1 = Facebook is in complete control.
Don’t be stupid. Drive everything through your own site. It should be the center of your web presence. Use Facebook, Twitter, LinkedIn, Tumblr, etc to drive business back to YOUR SITE.