Medium (â€œUnicorns vs. Horsesâ€ by Andrew Wilkinson): “They donâ€™t need to be first, second, or even tenth, in their space, and have instead chosen to focus on a small percent of a massive market. They answer to customers, not investors, and focus on making their employees, customers, and themselves happy. Theyâ€™re thoroughbred horses, not unicorns, and itâ€™s time we start paying attention to them.”
This seems the proper way to run a business. I like that it’s about the customer and the employees, not about the investor. Having a little, privately held, business that changes the lives of others seems a nobel goal.