Business Weblogging

The Genius of Daring Fireball

Daring Fireball: “But I see the fact that Daring Fireball’s revenue streams should remain unaffected by Safari content-blocking as affirmation that my choices over the last decade have been correct: that I should put my readers’ interests first, and only publish the sort of ads and sponsorships that I myself would want to be served, even if that means leaving (significant) amounts of money on the table along the way.”

Great content isn’t the only experience Mr. Gruber provides. He created a super brilliant, non-invasive, ad model to support his company. He has ads via The Deck and takes one week RSS feed sponsorships. The sponsor provides promotional content at the beginning of the week, which appears in a blog post, and he thanks the sponsor at the end of the week with a blog post. Nifty.

It took Mr. Gruber a while to figure this stuff out. It didn’t happen over night. Others have adopted this model; Six Colors and The Loop come to mind. It’s not for everyone, but if you’re a small indie publisher it can work quite well, if you have great content. That’s the key. Great content attracts people.

How well? Pretty darned well if you ask me. As of this writing Mr. Gruber’s Daring Fireball fetches $9,750.00 for a one week sponsorship (I believe it’s a progressive scale throughout the year.) That’s some serious cheddar.


By Rob Fahrni

Husband / Father / Developer