The UI is the thing I find most compelling. They’ve kept it simple. In both apps you add a new post by tapping, or clicking, a plus button, write what you are thinking, and hit Done. It’s that simple.
Another nice thing: your writing is kept in sync between the Mac and iOS clients using iCloud or DropBox. I’m using iCloud and it’s been flawless.
If you are a Mac user and would like a place to write, that isn’t public, and you like the experience of a nicely designed native client, consider Day One.
Bloom is one of those companies, on a very short list, I’d work for (not that I’m good enough to work there.) I know that probably doesn’t mean much, but I tend to really love or hate software. When I love it, I want to work for the company. When I hate it? Well… I could care less. The list of companies I’d love to work for is very short. Bloom Built just joined that list.