Business Indie iOS

The Dark Side of the App Store

Ben Thompson: “My use of Paper is an essential part of stratechery, yet I needed to only pay $8.99 for two in-app purchases, for which I never need to pay again. That’s a hell of a bargain, but it’s ultimately unsustainable.”

It’s difficult to sustain a business on an app when you can only charge for the initial purchase. This is a problem Apple needs to solve on behalf of app developers.