Apple announces new MacBooks to the world this week and geeks aren’t overly impressed. It’s OK. My gut reaction wasn’t overly positive, but what the heck did I expect? There were enough leaks in the press to warn us about what to expect.
As a Professional Software Developer I don’t need a thinner, lighter, laptop with an integrated touchscreen on the keyboard, but it also doesn’t cause any damage to have those things. I am definitely more interested in having a great piece of hardware that serves my needs.
My Needs
I’m not obsessed with the looks of Apple products. They are beautifully designed. I’m a bit more pragmatic. I want my hardware to be fast and dependable. Apple makes fast and dependable hardware. I will never understand their obsession with “thin and light” but that’s ok. It’s their thing.
In the end I’ve been very happy, and I’m still happy, with my late 2011 15in. MacBook Pro. Work provided me with a 2014 15in. MacBook Pro and I can imagine it will work just fine for years to come. At some point down the road macOS will outgrow the hardware and I’ll upgrade. Until that day, I’m fine with what I have.
What If?
It’s too early to tell but what if Apple is in the middle of a transformation from macOS based devices to completely iOS based device? If we were to base that question solely on this weeks announcements it might be a completely reasonable guess, but what if they’re not done announcing new macOS based devices?
It sounds like, based on recent reporting, that Apple is out of the display business. I know that’s sad for a lot of folks, but for me it adds a ring of truth to the idea of Apple moving away from the desktop. Based on that one rumor I half expect Apple to mothball the Mac Pro, Mac Mini, and iMac. What if they do that? It’s fine, they don’t need to make desktop devices any longer. They’re moving to a completely mobile world driven by iOS and the iPhone. Yes, people do real work using just their iOS devices.
That brings us to this; Apple will continue to push the iPad as a professional device for most people. They concede the desktop to everyone else, including Microsoft (who owns the productivity worker space anyway.) That leaves them with the consumer and prosumer markets, which is a perfect fit for them.
Where does that leave professional developers, designers, illustrators, and artists of all kinds? Like I said before, I don’t need a Mac Pro to do my job, but some people do, or at a minimum believe they do (which by extension means they do.) We’ve seen some cases in the high end video production world where shops have abandoned the Mac in favor of more powerful Windows based computers. Designers, illustrators, and artists have the option of the iPad Pro, MacBook Pro, and Microsoft’s recent entrance into this market with Surface Studio. Will a lack of a Mac desktop offering hurt these professions? In some ways it probably will, in others I honestly believe folks will adapt if the software can meet their needs head on. As far as high end workflows go, I’m not so sure. What do folks at Pixar use? Are they completely tied to their Macs or do they depend on Cintiq’s for their daily workflow? I don’t have the slightest clue, but this is where Apple could really disappoint a professional market. I’d love to hear from someone inside Pixar, ILM, Disney, or DreamWorks to see how this could effect them. Remember, outside of the software development and power user communities, most people see their computers as a carpenter would see their hammer. It’s an essential tool and they may have a preference, but a compute is a means to an end.
Why Not?
If Apple decides to abandon the desktop in favor of an iOS world, why not create a hardware specification to allow licensed third-party hardware vendors to sale computers with macOS? At a minimum spec out supported hardware configurations and allow people to buy a macOS license to run on their Hackintosh computers.
Another controversial why not. Why not port Xcode to Windows and offer an alternative, lesser expensive, choice to developers that could also let people buy super fast computers to code with? I know, it’s a crazy idea, but as of this writing I’d prefer a Windows computer over an iPad as my primary development computer if I couldn’t get updated desktop or laptop hardware directly from Apple.
Since Microsoft is moving to LLVM why not get Objective-C and Swift running in that environment and provide the iOS simulator on Windows? This also seems like a decent alternative to an all iPad development environment.
All crazy ideas, I know, but things I think about.
Then again, Apple could surprise us in the spring with a brand new Mac Pro and iMac that blows all these crazy ideas right out of the water.