TapTapTap Blog: “How do you launch an iPhone app that’s not a game and have it succeed? It’s definitely not easy, given the current atmosphere of the App Store. But we recently did with our app, Camera+, and it’s gone on to be our most successful launch to date, earning over a quarter million dollars in its first month.“
Hats off! Emphasis above is mine. WOW, that’s quite a month.