TapTapTap Blog: “How do you launch an iPhone app thatâ€™s not a game and have it succeed? Itâ€™s definitely not easy, given the current atmosphere of the App Store. But we recently did with our app, Camera+, and itâ€™s gone on to be our most successful launch to date, earning over a quarter million dollars in its first month.“
Hats off! Emphasis above is mine. WOW, that’s quite a month.