Monthly Archives: May 2011

Hashtag Fresno, Open for Business “Co-founders Travis Sheridan and Irma Olguin, Jr. saw that other cities had such spaces, and felt Fresno’s creatives needed their own place: something better than a coffee shop, yet more accessible than an Executive Suite. They envision their space fostering creativity, collaboration and community.”

Ladies and gentlemen, boys and girls, it’s official, Hashtag Fresno is open for business! They even have their new, very stylish, website up. I like the green.

Our roving reporter, Mr. Jerry Fahrni, snapped this picture just yesterday.

Time to get downtown and give it a look.

A Common Mistake

Dave Winer: “Why, as a creative person, did I have to become a corporate executive? That was a mistake. Good software, like anything creative, is made by people who focus on product, not business. Managing a company, raising money, dealing with crises of all kinds, took me away from the thing I do best, and love, which is create.”

This is a common mistake made at a lot of software companies. You take a great software developer and reward him, or her, by making them a manager. Sure there are still problems to solve but one of your best resources will now spend time solving problems not related to technology. They’ll have to deal with people problems and a lot of the time they’re no equipped to do that.

If a techie is completely happy building product, let them build product, if they have a desire to become a manager give them a shot, but don’t be too surprised if they come back at some point and ask to go back to coding. It happens.

@Twitter’s Crap Sandwich

Marco Arment: “Oh, and one more thing: formerly-xAuth apps that need DM access have only 12 days to build this completely new login interface, test it, and release a new version — and, for iOS and Mac App Store apps, get it approved — before their existing apps start being denied access to DMs and probably display confusing and incorrect error messages, since the developers could never have foreseen this condition.”

And the topper to this crap sandwich is Twitter doesn’t have to implement this for their clients, just third parties.

I feel really bad for people, like Iconfactory, that got Lodsys’d and this news, all in the same week.


Mike Lee: “You might think that sounds dramatic. A small cut is not going to kill a thriving business, true, but this is the opening salvo to all-out war. The parasites have taken notice of the goldrush, and would like nothing more than the precedent that allows every modern-day mobster with a patent lawyer on retainer to start cracking nuts.”

That post was on May 16. Today, May 18, we get this lovely news. That’s right, it’s a different company going after patent royalties.

From the article: “Jim McGill, chairman of MacroSolve, has said that the patent covers “thousands of existing apps” that collect data and send it to a central server. “

Thousands of apps. Here we go again.

Publicis Acquisition

PublicisIt’s true, LEVEL was acquired by Rosetta who has now been acquired by Publicis. I joined LEVEL Studios in June 2010, in September 2010 we became a part of Rosetta, and now, in May 2011 we’re a part of Publicis. One location, three different companies, it’s been a crazy year.

The bottom line is we’re still LEVEL. I’ve had some folks ask what changed with the Rosetta acquisition, the answer for me is nothing. Not a single thing changed. We continued to work on the same things, with the same delivery dates, in the manner we’d worked on them prior to the acquisition. The LEVEL culture, which is absolutely fantastic by the way, hasn’t changed. Our leadership, hasn’t changed. Basically it’s the same place I joined in June 2010.

I do want to make one thing clear about the Publicis, I was the first to break the news. I was, you just didn’t pick it up. The audio wasn’t great for our conference call, so most of us had ZERO idea what the actual name of our parent company really was.

What's a puba seat?

And later I continued to let the cat out of the bag with this gem, I’m surprised nobody picked up on it.


Wasn’t that an obvious clue we were acquired? Come on! Oh, and I wasn’t alone in my confusion about our new parent company’s name.