9to5Mac: “Lee is a server at a restaurant. He considers himself a trendy guy and is looking for something that will look great while he’s working and when he’s out with friends. He’s interested in the Apple Watch collection and has narrowed his choices to these favorites:”
I love Apple. I feel I have to get that out of the way because I’m not happy seeing these personas, if they’re real (they may not be.) It’s obvious whoever created the Lee persona doesn’t have a clue how much a server at a restaurant makes. Lee may have great tastes, but his tastes outweigh his salary. Maybe Apple will have its own financing?
- 42mm Stainless Steel with Milanese Loop – $699.00
- 42mm Stainless Steel with Stainless Steel Link Bracelet – $999.00
- 42mm Space Black Stainless Steel with Space Black Stainless Steel Link Bracelet – $1,099.00
Here’s a guy that most likely makes less than $1000.00 a month and an Apple employee is going to encourage him to purchase the most expensive version of Apple Watch? This feels irresponsible.
I’m not sure how Apple Retail employees are trained. Maybe they’re taught to upsell every product in the store? “Hey, Bob, I think that 6 Plus looks swell in your gigantic man hands.” It could happen, right?
I’d love to hear from someone in Apple Retail. Does Apple train you to upsell the entire product line, or is this unique to the Watch?